Marketing Manager Job Description Sample

Marketing has a significant role to play in all major industry sectors. Basically, the job of a marketing manager is to guarantee that the company offers its customers what they are looking for while generating the best possible revenue. A marketing manager has a range of responsibilities to handle depending on the business goals of their employer. They use various marketing practices and models and find innovative ways of connecting with existing and prospective customers.

What are the primary responsibilities of a Marketing Manager?

• Liaise with advertising managers and come up with creative marketing policies to promote the company’s products and services
• Supervise and evaluate the everyday activities of marketing and sales team
• Handle negotiations and contracts with merchants
• Establish and manage product distribution networks and strategies
• Discuss on product specifications with product development team
• Prepare and maintain lists of products and services offered
• Maximize profitability using forecasting and strategic planning tools
• Find ways of promoting products and services at trade shows
• Deal with copyright infringement issues by discussing with legal staff
• Develop and implement pricing strategies that help meet the company’s objectives, while ensuring customer satisfaction.
• Develop and implement marketing strategies according to the company’s objectives, market conditions and cost.
• Carry out market research and come up with marketing strategies based on their results.
• Liaise with procurement personnel and gain inputs on products that are likely to grow in demand
• Perform surveys to recognize key markets for the company’s products

What are the education and entry requirements for Marketing Manager?

Marketing Managers often hold educational qualifications in a variety of areas, ranging from marketing, business, communication, sales and related fields. Most companies prefer hiring Marketing Managers with a master’s degree. Bachelor’s degrees are often seen as the minimum educational qualification required to qualify for a Marketing Manager Job. Experience in the field is often given more weight than educational qualification. Most marketing managers have at least five to six years of experience in marketing before reaching their current level.

What are the qualities and skills required to become a successful Marketing Manager?

• Strong in competitive analysis
• Team player
• Knack for strategy
• Customer focus
• Continuous learner
• Internet and social media savvy
• Ability to see the bigger picture
• Strong analytical skills
• Superior negotiation skills
• Strong communication skills
• Excellent people management skills
• Strong planning skills
• Flexible style of working

What are the pros and cons of being a Marketing Manager?

Pros

• Experience in marketing management paves way for senior roles in the company
• You gain strong management experience
• You have plenty of responsibilities to pay attention to
• Well-paid career
• Plenty of room for creativity and innovative thinking
• You gain a strong understanding of how the market works

Cons

• High stress is involved – you are constantly expected to make critical decisions
• Often, the vision of a Marketing Manager is curtailed by the employer’s doctrines
• Long work hours
• High pressure work environment

How much can a Marketing Manager earn?

According to salary.com, the median annual Marketing Manager salary is $96,235. The salary usually lies in the range of $83,856 to $113,301.

Work environment and career outlook

Marketing managers constantly work in close contact with top-level management, and this is the reason why they are expected to put in long, tireless hours. It goes without saying that the job involves a lot of stress. Apart from carrying out independent analysis on existing marketing strategies, marketing managers are also expected to take part in extensive travel as part of their job to attend meetings with marketing associations and colleagues. The job prospects for marketing managers is expected to grow at a faster rate than average in the coming decade, thanks to a rapid surge in globalization. The scope for career advancement is high because marketing is a key requirement to ensure business success. As marketing managers are well-connected to people in top management, they have good prospects for getting promoted to senior management roles.