We provide B2B marketers with the power to let data drive marketing decisions by giving them the keys to their data, and therefore, expanding their focus to the entire buyer lifecycle and enabling them to better quantify their results. A single, centralized, "always-on"? marketing data management solution built for B2B marketers by B2B marketers. ReachForce Continuous DataManager solves data unification, real-time data enrichment, and data analytics in one solution. The result is the unified, centralized, 360-degree customer view required to fuel strategic marketing, and to make initiatives like personalization, automation, and predictive marketing … better.