Social Media Strategist Job Description Sample

Social media strategist job description:
As a social media strategist, you will develop and implement strategies to increase brand visibility and engagement. You will analyze data, monitor trends, and optimize campaigns for maximum impact. Collaborating with marketing teams, you will create compelling content and manage social media accounts. Your role is crucial in building a strong online presence and fostering meaningful customer connections.social media strategist job description

Overview of Social Media Strategist 

A social media strategist is a specialist in developing and executing social media strategies for businesses and organizations. They are responsible for creating and implementing plans to enhance brand visibility, engage with target audiences, and drive traffic to websites or online platforms. Social media strategists are not just proficient in various social media platforms, but they also stay constantly updated on industry trends, as the landscape is ever-evolving. They analyze data, track trends, and identify opportunities to optimize social media campaigns for maximum impact. Possessing strong communication and analytical skills, they work closely with marketing teams to create compelling content, manage social media accounts, and measure the performance of campaigns to ensure they meet business objectives. 

Social media strategist responsibilities: 

The responsibilities of a social media strategist typically include:Developing and implementing social media strategies to achieve marketing targets.

• Managing, creating, and publishing original, high-quality content on social platforms.
• Administering all company social media accounts to ensure up-to-date content.
• Collaborating with marketing and product development teams to create social 'buzz' regarding new product launches.
• Facilitating client-company communication by responding to queries, obtaining reviews, and organizing chats and Q&A sessions.
• Monitoring SEO and user engagement and suggesting content optimization.Training internal teams on social media strategy to maintain a cohesive brand strategy across social media.
• Staying up-to-date with new digital technologies and social media best practices.

Skill required to become a social media strategist

• A social media strategist should proficiently use digital marketing tools like Instagram, Twitter, LinkedIn, and Facebook. They should be able to analyze data using tools like Google Analytics and optimize campaigns to drive engagement.
• A social media strategist should be able to create and manage a content calendar, develop a cohesive content marketing strategy, and ensure that all content is informative and appealing to the target audience.
• A social media strategist should be able to manage, create, and publish original, high-quality content on social platforms. They should also be able to administer all company social media accounts to ensure up-to-date content.
• A social media strategist should be familiar with various social platforms like Facebook, YouTube, Pinterest, and Instagram. They should be able to use these platforms to reach the target audience and promote blogs, articles, and community content.
• A social media strategist should understand SEO and web traffic metrics. They should be able to monitor SEO and user engagement and suggest content optimization.
• A social media strategist should have graphic design and photo editing skills. They should be able to create visually appealing content that engages the target audience.
• A social media strategist should have strong project management skills. They should be able to manage multiple social media accounts cohesively and ensure that the company's web presence is aligned with marketing strategies.
• A social media strategist should have strong analytical skills. They should be able to prepare weekly and monthly reports on web traffic and ROI, study the analytics of their strategy, and adjust as necessary.

Qualifications required to become a social media strategist:

Education:

• Bachelor's Degree (Preferred): Employers often prefer a bachelor's degree in Marketing, Communications, Public Relations, or a related field. This educational background provides a strong foundation in marketing principles, audience analysis, and communication skills.
• Not Mandatory: While a degree is a plus, some companies may consider relevant experience and a strong portfolio instead of a formal education.

Experience:

• Minimum 2+ Years of Experience (Preferred):  Having proven experience in social media marketing or a relevant field demonstrates your understanding of the social media landscape and your ability to develop and execute successful campaigns.

Average salary of social media strategist 

According to Sulekha, the average salary of a social media strategist in the USA is $85,803 per year. This figure is based on the 50th percentile, which is the salary earned by the middle 50% of social media strategists. The salary range typically falls between $75,409 and $100,646, depending on factors such as education, certifications, additional skills, and the number of years spent in the profession.

The growth of social media strategist

Social media strategist positions in the United States are expected to grow significantly in the coming years. According to the U.S. Bureau of Labor Statistics, employment for marketing and advertising professionals, including social media strategists, is projected to grow by 10% from 2020 to 2030, faster than the average for all occupations.