Wonder Strategies For Good Careers in San Francisco, CA

won-der: v: to think about something with curiosity. n: something that is very surprising, beautiful, amazing. Robert Perez is the founder and chief exploration officer at Wonder: Strategies for Good™. He leads audience research and develops branding, messaging and storytelling strategies that create breakthrough moments for people and organizations trying to make the world a better place. Wonder is at the heart of the work he leads to transform social causes. To understand how to build greater support for an issue, how to increase non-profit donations or how to strengthen a brand, Robert and his Wonder partners (who are experts in messaging, storytelling, psychology and public opinion research) approach each assignment with a sense of curiosity about target audiences – what motivates them, how to shape their attitudes and influence their behaviors. Together with his partners, he has pioneered an approach that has been proven to be effective for political and public education effor