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About Threads Qualitative Research
Threads Qualitative Research is a global research firm with partners and consultants in 22 countries. While Threads specializes in online qualitative research, we also have 25+ years experience with face-to-face research. From online bulletin boards to mobile ethnography, Threads brings the perspective, emotions and heart of the customer to help our clients create outstanding new products, services, experiences and communications. We help find the common threads to weave actionable insights using traditional qualitative techniques such as focus groups, IDI's and ethnographic research. We also tie together the uncommon threads using new qualitative techniques such as virtual discussion groups and mobile ethnography. Specialties Focus groups, Online qualitative, Ethnography, In-depth interviews, Mobile marketing research, Product development, Customer experience design, Brand strategy, Advertising testing, Virtual discussion groups