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About The North Face
Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition which continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring. Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.