The Media Audit Careers in Houston, TX

The Media Audit is a research study conducted in 80+ U.S. cities and provides media, advertisers, and agencies with the most up-to-date consumer intelligence and media audience data. Our clients include radio stations, television stations, cable operations, newspapers, websites, outdoor and advertising companies. Data is used primarily for conducting analysis to determine local media buying and marketing decisions in a constantly fluctuating media and consumer marketplace. Our proprietary software allows for users to: *determine how well a local media reaches an intended target *determine the best media combination for maximizing advertising ROI *profile a media or target audience *identify media behavior, demographics, shopping habits, planned purchases, lifestyle information about a specific target audience *identify consumer spending habits of local media audiences across hundreds of consumer categories *map the distribution of a consumer or media audience within a metro area and de