At The Bantam Group, we’re in the business of WHY? WHY do people buy your brand? WHY does one campaign work better than another? WHY aren’t people engaging? WHY gives meaning to the who, the what and the how. WHY is the difference between good strategies and great ones. WHY leverages new media, inspires killer creative. The Bantam Group is a full-service market research company offering qualitative and quantitative services. We represent the voice of the customer, prospect and influencer in helping companies make decisions about strategy, targeting, messaging, campaign effectiveness and product development. We work primarily with ad agencies and public relations firms with a project portfolio that’s 50/50 B2B and Consumer. In our history, we have have worked with many major brands, including: Aflac, CNBC, Equifax, Johnson Controls, Acuvue, Simmons, Mitsubishi Electric, Interface, Mizuno, Southern Company, BioLab, ProDrivers, SCANA Energy, Island of Aruba, High Museum of Art, Shaw