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About The Advantage Group International Inc
Advantage was founded in Toronto, Canada in 1988 by Ron Pirie. Ron believed that there was considerable value to be realized by having companies rate and rank their suppliers . Ron’s belief in the importance of collaboration and passion for helping companies to work together more collaboratively created the foundation for Advantage Report™. Ron’s original idea to improve performance through collaboration and benchmarking was first sketched on pizza box. This original concept evolved into a 360° design with a framework that outlined how suppliers and retailers could receive feedback from their trading partners. The survey originally called Performance Monitor was launched in the Canadian grocery industry, with a pharmacy version called Pharmacy Track. The business prospered as clients quickly identified the benefits they realized from the survey insights. The name of the survey was changed to Advantage Report™ for feedback provided to suppliers and Advantage Report™ Mirror for feedback provided to retailers. I
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