Steve Patti Cmo Careers in San Antonio, TX

I help brands and ad agencies sell more by aligning their marketing strategy and campaign execution to buyer behavior. I am a disciple of modern marketing practices that begins with the McKinsey Customer Decision Journey (CDJ) and extends to buyer personas, inbound lead generation, assisted-attribution analytics, and influencer marketing. I've spent the past 25 years working for companies all of sizes ($10MM - $5B), built a $20MM international marketing firm, and have held multiple Marketing VP/CMO roles to build Challenger brands. Since 2007, I've advised multiple ad agencies seeking to transform from production-focused deliverables (lower margin and client impact) to strategic-focused problem solving (higher margin and client impact). Perhaps the best part is that I am willing to roll up my sleeves to get dirty in the details. I've setup CRM/marketing automation and lead scoring, led market research, created buyer personas, structured PPC campaigns, built content marketing teams, aut