About Side Smirk

ABOUT SIDE SMIRK: Side Smirk is an innovative boutique, market research firm based in New York City. Our team has over 32 combined years of research experience across a variety of industries, products, services and brands, and our business is focused on technology-driven insights. Some of our clients include: GNC - P&G - Campbell's - Jose Cuervo - Nickelodeon - PNC Bank - Hallmark - Yahoo! - and many, many more. Research isn't about segmenting audiences anymore. It isn't, or shouldn't be, just about statistics. It's about understanding why Jane goes to mommy yoga on Wednesdays followed by the beer garden with friends in the evening. It's about understanding why Paul goes to spin class on Tuesdays followed immediately by a trip for frozen yogurt. And then, it's about understanding how you - the brand, product, service or company - fit into these routines. People don't just consume, they live. They're informed and their preferences change everyday. GLASS FOR RESEARCH: Side Smirk is curre