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Ride 100 Careers in San Diego, CA

Ride 100%
  • Founded

    2012

  • No. of Employees

    11-50 employees

  • Industry

    Transport / Warehousing

  • Type

    Public Company

About Ride 100%

Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting. "Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "DRP" (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, "What does it take to win? You've got to give it 100% like Bob does…". And I named her "100%" on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people." This noticeable 100% logo started to appear out of nowhere on factory bikes, riders

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