Pop Promos Careers in Philadelphia, PA

In the fall of 2011, at the USC season-opening football game, Sterling Wilson made an observation. The crowd of 100,000 adoring USC Trojan fans was decked out in team hoodies, hats, and coozies, but no sunglasses. Where were the sunglasses?With this observation, an upcoming rent bill, and a heavy dose of entrepreneurial spirit, Sterling found a factory in China to manufacture 2,000 pairs of sunglasses in his college’s Pan tone colours and sold through them in three days at USC football tailgates. Partnering with high school friend Erin Reilly, the duo expanded to dozens of schools that fall and an observation became a business.