Olson Zaltman Associates Careers in Pittsburgh, PA

Olson Zaltman Associates (OZA) is a research-based consulting firm that identifies deep consumer insights to help clients develop and implement effective marketing, product and communication strategies. OZA has a network of global partners and can conduct research all over the world. OZA uses the Zaltman Metaphor Elicitation Technique (ZMET®) and Implicit Association Evaluator (IAE) to dig deeply into consumers’ thoughts and feelings. ZMET is a patented insight development tool developed by Professor Gerald Zaltman (Harvard Business School). In the past 11 years, OZA has conducted nearly 600 ZMET studies in 32 countries. ZMET incorporates the latest scientific understanding of how the mind works based on cognitive and clinical psychology, neuroscience, anthropology, and sociology. ZMET identifies the deep mental and emotional universal orientations that structure and guide how people think, feel and act. ZMET probes beneath the surface to reveal "what people don't know they know" -