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About NPD Group Inc
The world’s most successful brands turn to The NPD Group to know what is selling, who is buying, and the why behind the buy. We track more than a trillion dollars in consumer spending a year. How? We collect POS (scanner) data, survey consumers, and harvest receipts, all so our clients know the truth about their markets, risks and opportunities. Sectors covered include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry.
