About Nielsen Claritas
Nielsen Claritas is the preferred choice of Fortune 500 companies who wish to optimize their customer targeting, media strategies and site analysis decisions. Nielsen Claritas helps business attract the best customers through understanding the demographic characteristics, lifestyle behaviors and purchase preferences that drive customer decisions. Nielsen Claritas solutions answer questions such as: -Who are my customers? -How should I manage my locations to maximize profits? -What media will best capitalize on marketing dollars? You are where you live! How do you compare? Use your ZIP Code to find out where you fit in. http://en-us.nielsen.com/forms/product_families/nielsen_claritas/nielsen_claritas_prizm Why do demographics matter? http://en-us.nielsen.com/main/insights/consumer_insight/issue_16/why_do_demographics Specialties market research, target marketing, segmentation, demographics, population
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