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About Morgan Analytics Inc.
Morgan Analytics conducts research to help businesses explore, identify, and define strategic options and to make optimal choices of marketing, financial, and operations strategies. We offer: - Database Modeling: response to marketing, segmentation, overlays, customer value analysis - Linear and nonlinear modeling of consumer behavior, customer value, and market competition - Market segmentation and niche market identification - New Product Concept Testing - New Product and Brand Extension Forecasting - Sales lead testing and tracking - Full-Service Primary Research - Web-based, telephone, personal intercept, and mail surveys. - Statistical consulting, planning, and implementation Specialties Projecting a customer's long term value, Market Segmentation, Simulated pricing scenarios, Conjoint and Discrete Choice modeling, Measuring customers' reservation prices