I am a leader in the management, development and marketing of large-scale international websites, community websites, subscription-based revenue streams for clients such as KISS, Britney Spears, Madonna, U2, Motley Crue, Rod Stewart, Fleetwood Mac, Universal Music Group, BMG/Sanctuary Records, Rhino Records, Good Vibrations, Exotic Erotic Ball, GourmetCountry.com, Vivid Entertainment, Playboy, Private Media Group; selling products ranging from software to apparel, paper goods, CD/DVD, books, subscription memberships, Video on Demand and Pay Per Minute. A creative and innovative marketing veteran with extensive experience in online marketing, managing affiliate marketing relationships, e-commerce, customer acquisition and retention efforts, traffic channels, search engine optimization, SEM, pay per click and email marketing to over 1 million subscribers. Early developer of community websites servicing a quarter million monthly users, utilizing user-generated content and social networkin