About MACRO Consulting, Inc.
MACRO Consulting, Inc. provides full service research as well as research methodology and applied statistical consulting to clients in a variety of industries. MACRO’s areas of expertise include applied quantitative methods in new products research, pricing strategy, market segmentation, marketing mix models and brand positioning. Specialties New Product Research, Conjoint Analysis, Max/Diff Scaling, Structural Equation Modeling (SEM), Latent Class Modeling, Packaging Research, Advanced Analytics, Market Structure & Media Mix Modeling, Product Line & Pricing Optimization, Customer Segmentation, etc...
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