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LGE's mission is to increase awareness and adoption of cross-carrier MMS short codes as used in social networks, promotions and public safety. The goal is to help businesses, organizations and individuals leverage cross-carrier common short code MMS as a catalyst for capturing and sharing multimedia content from a camera capable cell phone. The system will offer businesses, government, brands and service providers with new ways to interact with their customers and constituents. Among the many potential uses: social networks, conducting and participating in interactive promotions, public safety (uploading relevant multimedia content to local, regional or national emergency response personnel). US Patent 7697945 Specialties Next Generation 911 (NG911), US Patent 7697945, Cross-Carrier Common Short Code MMS