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About Imperfect Produce
Imperfect Produce is a mission-driven startup that is creating America’s first major consumer brand around “ugly” produce. One in five fruits and vegetables grown in America never make it off the farm due to tiny cosmetic defects that do not affect quality. Imperfect is on a mission to find a home for these misshapen fruits and veggies in people’s fridges by selling them for a 30-50% discount with a lovable, hip brand. We offer the most affordable and environmentally-responsible produce option, starting with our weekly produce delivery service across the Bay Area, Los Angeles, Portland and Seattle. In addition to building a scalable solution to fight food waste, our business model also generates extra revenue to California farmers.