About Housecalls, Inc.
Housecalls has been dedicated to ethnography since 1983. We depth interview and video record consumers in their everyday environments while they use products and services to provide actionable insights and strategic direction for many Fortune 500 companies. President, Bill Abrams, is author of The Observational Research Handbook, and co-chair of QRCA's ethnography SIG. Specialties consumer insights, strategic direction for marketing & advertising, in-store applications, package research, hispanic ethnography
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