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About Hookit
Hookit is the leading sponsorship analytics and valuation platform for sports. We help brands maximize their sponsorship investments while empowering athletes, teams, leagues and federations to prove and increase their value to sponsors. This year, more than $130B will be invested globally in sports sponsorship and related marketing activation. In years past, the value of sports sponsorship was broadly estimated based on assumptive, impression-based measurement of traditional media channels like television, print and radio. With the massive growth and shift to social and digital media, these modern channels demand modern methods to track engagement and sponsorship value with real-time, verified data and insights.
