Gossip Research Careers in San Francisco, CA

Gossip Research is the only provider of emotions research for brands in social media. Gossipr analysts generate custom reports to help agencies understand, monitor, and influence emotions connected to a brand. Background Market researchers have delved into the thoughts, behaviors, and emotions connected to brands for many years. However, as technology progressed and the demand for quantitative data increased, the ability to capture genuine emotion in measured data has diminished or disappeared entirely with social media. Gossipr was born out of the need for a better, more intrinsic method of understanding the way people feel about a brand. With this in mind, we began to develop a methodology that would reap the organic benefits of human judgement, yet still use computers' strengths in automation and optimization. Striking a balance between humans and computers, we can now offer you a service unlike any other social media tool or platform. We take pride in our work and we strive to give