About Francie Soito Market Strategy Consulting
Full-service custom market research consulting firm that offers quantitative + qualitative methodologies including ethnographic studies, surveys, 1:1 interviews, focus group moderation, correlation, factor and regression analysis and developing success metrics for companies to track their progress over time. Specializing in working with high level executives at Fortune 500 companies to develop market and data strategies based on consumer insights. Clients include Yahoo!, Facebook, Macromedia, AT&T, Verizon, AOL, LinkedIn, Xobni and Glu Mobile. Specialties Primary Market Research, Product Feature Prioritization, Data Analytics, Marketing Strategy, 360 View of Customers/Users
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