Europa Crust Sourdough Bakery Careers in Richmond, VA

I never thought I'd be a baker, or that baking bread would become such a passion for me. But here I am!" says Jeff Laine, founder of Europa Crust. Jeff spent his entire working career in the food industry starting out delivering food products to stores and working his way up to national sales and providing specialty flavors and ingredients to food manufacturers. “So much of the food we eat and what is offered to us in grocery stores is designed with chemicals to make it look appealing and have a long shelf life,” he says. “I had already become disillusioned with the big food industry and when I got laid off during the Covid pandemic, I started baking bread from natural ingredients, just as something to do. I quickly realized I could bake a loaf of bread with only three ingredients and the taste and texture was amazing! Much better than even the bakery bread you get at the grocery store where they use industrial yeast so they can bake and sell a loaf in the same day.”