Empirical Path Careers in Atlanta, GA

At Empirical Path, our web analytics and market research consultants focus only on measuring your marketing and your markets. Our web analytics practice tells the story behind your numbers by fixing web analytics software implementations, creating custom reports, and translating data into business insights. Whether you've installed Google Analytics, Webtrends, Yahoo! Web Analytics, or SiteCatalyst, Empirical Path will make your metrics more trusted, complete, and actionable. Our market research practice takes the pulse of your customers and competitors by synthesizing online questionnaires, telephone surveys, third-party data, and targeted interviews. When you're entering a new market, launching a new product, or honing your marketing message, Empirical Path will surface customer needs and opportunities. Specialties Web analytics, Market research, Campaign measurement, Business strategy