About Decipher, LLC

Most businesses think that they know their customers. They see them. They talk to them. But what's really crucial is understanding their needs and especially their unmet needs. That's not easy, despite what you might think. Often, customers can't succinctly describe their needs, especially their unmet needs, without some professional prodding. That's what we do. But we don't stop there. Once we harvest qualitative or quantitative data from the customers, we analyze them to create useful information, then integrate them with other information to create knowledge, and finally we synthesize that knowledge with the specific issues facing our clients to create actionable insight for enlightened decision-making. Therefore, going beyond the traditional scope of market research ... information, knowledge, insight ... enables us to help lead our clients in the development of business strategy and the specific tactics of business planning. As a consequence of our broad understanding of our clien