Crunch Norwood Careers in Bronx, NY

Of all the great histories of all the great health clubs, Crunch’s begins rather inauspiciously: in a basement level aerobics studio in New York City’s East Village circa 1989. This, our first location, had no locker rooms, the air conditioning didn’t work and after hours break-ins were perennial events. However, while we lacked the resources to equip the gym with some basic amenities and strong locks we were on an important mission – to make exercise fun. And, accomplishing this mission meant doing away with traditional notions of what a ‘serious’ workout should be. What we did was invite a highly creative group of fitness instructors with a wide range of expertise to collaborate with us. The result was the development of challenging programming with a completely fresh slant. Offerings like Hip-Hop Aerobics, Co-Ed Action Wrestling and Cyked Yoga Cycling were introduced and, along with others, became the embodiment of this new approach.