Cogent Consulting Inc Careers in Newark, NJ

Cogent Consulting is a healthcare advisory company focused on identifying and capturing hidden growth opportunities for clients in the pharmaceutical, biotech, and medical device industries. Cogent specializes in strategic market research (both qual and quant), analytics (combining disparate data sources to create market models that enable clients to evaluate growth opportunities, conduct scenario analyses, and determine risk adjusted growth potential), and customer experience (developing ways to personalize customer interactions to create a learning dialogue for both parties). Our work builds internal alignment on strategic priorities and marketing investments that drive top line growth.We further collaborate with our clients to develop, implement, and evaluate specific commercial programs, helping set realistic targets, project “marketing ROI”, and determine breakeven requirements.