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About butter LONDON
We believe in Rock & Roll. Great Britain. And Fashion. We’re obsessed with colour, unbridled creativity & self-expression. Our shades are created for the catwalk alongside the world’s top fashion designers – putting you in the front row every day. butter LONDON has always been dedicated to bringing you high-fashion colour without compromise, so we never add Formaldehyde, Toluene, DBP, phthalates or parabens to any of our products. Sophisticated enough for the most posh dressing table, butter LONDON is the go to brand for high-fashion beauty. butter LONDON was founded in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the marketplace for luxurious, yet affordable nail services and high quality products. To help her realize this vision, Sasha asked industry veteran Nonie Creme, London’s premier fashion manicurist, to partner with her as butter LONDON’s Founding Creative Director. With years of experience, Creme’s colour expertise was quickly put to use in the devel