Adixxxxxx - Marketing Specialist Job Profile in Worcester, MA

Business Intern| Alivia Analytics, LLC| Remote, USA • Optimized product roadmap through competitive research and Salesforce-driven insights.

• Drove White Space Analysisto identify new growth opportunities in healthcare analytics.

• Leveraged Salesforce CRM to streamline pipeline tracking and client reporting.

Teaching Assistant of Marketing Research & Analysis| Clark University| Worcester, MA 

• Spearheadedstudent learning in digital marketing analytics, optimizing ad performance, and leveraging data insights to track

ROI and engagement.

Social Media Graduate Assistant |Clark University School of Business | Worcester, MA • Led digital content and social media campaigns for Clark University events, boosting student engagement by 30%

• Optimized content strategy by analyzing engagement metrics for better reach and impact.

• Designed visuals for o?icial school accounts, enhancing brand presence and engagement.

Social Media Intern | East Meets West | WY, USA • Developed content marketing strategies, driving a 25% engagement boost & 15% website tra?ic growth.

• Managed content planning and paid media campaigns using Google Ads, Hootsuite, and SEMrush.

• Executed A/B testing for ad creatives, optimizing for media spend e?iciency and conversion rates.

• Led influencer partnerships & cross-functional collaboration to enhance brand presence.

Marketing Co-ordinator | L&T Finance | Mumbai, Maharashtra 

• Managed campaign planning & execution, ensuring timely ad placements across Google Ads and Meta Ads.

• Conducted performance marketing analysis using SQL, tracking customer insights, and campaign impact.

• Optimized media spend and campaign ROI, leveraging programmatic advertising strategies.

• Executed digital marketing campaigns across social media, email, SEO, and SEM, increasing brand awareness by 25% and

customer engagement by 40% in 6 months.