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Victoria S Secret Pink Careers in Jersey City, NJ

Victoria’s Secret Pink
  • Industry

    Trade - Retail / Wholesale

  • Type

    Privately Held

About Victoria’s Secret Pink

Victoria's Secret is an American designer, manufacturer and marketer of women's premium lingerie, womenswear and beauty products. With 2012 sales of $6.12 billion, it is the largest American retailer of women's lingerie. Victoria's Secret is wholly owned by L Brands, a publicly traded company. Over the course of Victoria's Secret's evolution, the company ""has gone from being value-driven to creating a luxury-shopping experience and an aura of fashion associated with its product"" which has been driven by marketing. The Victoria's Secret Fashion Show is an annual ""elaborate marketing tool for Limited Brands"". The show is a mix of ""beautiful models scantily clad in lingerie"" and A-list entertainers ""And every year, it becomes less about fashion and more about show"". The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the 2000s, Victoria's Secret has turned down celebrity models and endorsements. In 1999, Victoria's Secret'

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